Online Postgraduate Diploma in Event Management

Accessible from any smart phone, tablet or computer whenever suits you.

Dedicated Course Director, guided tutorials, practical learning, team projects and regular webinars


Live CIM accredited courses
Degree Alternative

Online CIM accredited courses

Online Masterclasses
Technical Production, Print & Design
Setting Up an Event Business
Festival Event Management
Creativity in Events
Venue & Supplier Management
Wedding Planning
Financial Management and Budgeting for Events
The Event Essentials
Risk Management
Corporate Events & Conferences
Fundraising Events
Social Media for Events

Want to find out more? Click here

About us

  • The Academy was formed to challenge the traditional training offered to event students, raise industry standards and prepare future leaders for a career in the business.
  • We believe that event management needs to be experienced and not just learned to be able to do it well, so we apply Lao Tzu’s approach wherever possible……Tell me I forget, Show me and I remember, Involve me and I understand!
  • All our Founders and Lecturers have worked in the industry, either running their own agencies or leading teams in industry leading agencies or businesses around the world
  • We are uniquely, independently accredited by the Chartered Institute of Marketing
  • We focus purely on event management and so are able to adapt to new trends and apply them on our courses
  • We are the UK market leader, training more students than any other organisation in the UK
  • Our students come from all over the world
  • We work with over 500 event businesses across the UK placing students, providing volunteers and supporting business challenges and are the preferred supplier to some of the largest agencies in the UK.
  • In 2016, to make it easier for people to understand what we do, we changed our name from Ashdown Academy/Eventcourse to The Event Academy.


  • UK’s No 1 Trainers in Event Management

    The Event Academy is the No.1 trainer in event management in the UK, with 89% of our students going on to work in the events industry. Created, developed and delivered by agency owners and practitioners who have designed and delivered incredible events throughout the world.

  • Accreditation

    The Chartered Institute of Marketing accredit our CIM (Foundation, Diploma, Degree Alternative and Postgraduate level) courses. Founded in 1911, with a Royal Charter and over 35,000 members and students worldwide, the CIM is recognised throughout the world.

  • Work Ready

    We believe that event courses need to be more than just providing knowledge, they need to prepare you to run an event. Our goal is to arm you with the confidence, information and tools you need to work in the events industry.

  • Webinars

    We hold regular webinars covering all aspects of the event journey. You can join them online or watch recordings when you have the time on our CIM courses.

  • Event Sectors

    Our CIM courses develop skills and prepare you for all the event sectors including: Festivals, Sports, Corporate, Exhibitions, Venues, Weddings, Fashion, Music, Experiential, PR, Parties, Catering, Charity, Marketing.

  • Alumni Membership programme

    You have the opportunity to network and join our membership programme.

  • Lecturers

    All our lecturers are highly experienced event leaders; Directors, Producers, Creatives, Managers and Designers. All of them work in the industry so are up to date with changing trends and what works.

  • Support Team

    We have a Student Services team who are here to answer your questions and help make your learning experience a great one.

  • Access to our Live Courses

    Students studying on our online CIM courses can choose to join our live courses for a couple of key modules as part of this course, just book in with our Student Services team. (currently UK only).

  • Volunteering

    All students on our CIM courses have access to volunteering opportunities for the duration of the course, where you can experience a range of live events and gain the experience you need to get the job you want.

  • Projects

    All our CIM courses have projects based on real business challenges. The Live Diploma and Postgraduate courses have organisations briefing students on real event and marketing challenges. In teams, students create, then pitch full blown solutions to the organisations leaders. Past organisations include the UK Government, Hilton Hotels and EE (cell phone and Internet provider).

  • Placements

    All Postgraduate students on our live course have a placement in the sector of their choice arranged for them

Course curriculum

  • 1


    • Welcome

    • Learning Resources

    • Webinar - Introduction Session with Course Director, Clare Lawrence

  • 2

    💡Course Resources

    • FAQ's

    • Conference & Incentive Travel - Bulletins

    • Reading List

    • Live Lecture Schedule

    • Student Services Closure for Christmas

  • 3

    Introduction to the Principal and Course Director

    • About the lesson

    • Introduction to your Course Directors Film

  • 4

    The Event Journey

    • About the lesson

    • The Event Journey Film

    • Learning Resources

    • The Event Journey Short Quiz to Test Your Knowledge

  • 5

    Setting Up a Project

    • About the lesson

    • Setting Up a Project Film

    • Learning Resources

    • Setting Up a Project Short Quiz to Test your Knowledge

  • 6

    Creativity in Events

    • About the lesson

    • Creativity in Events Film

    • Learning Resources

    • Creativity in Events short quiz to test your knowledge

  • 7

    Wedding Planning 1

    • About the lesson

    • Wedding Planning Film 1

    • Wedding-Planning-Part-1-Slide-Deck

    • Learning Resources

    • Wedding Planning 1 short quiz to test your knowledge

  • 8

    Wedding Planning 2

    • About the lesson

    • Wedding Planning Film 2

    • Wedding-Planning-part-2-slide-deck

    • Learning Resources

    • Wedding Planning 2 short quiz to test your knowledge

  • 9

    Corporate Events & Conferences

    • About the lesson

    • Corporate Events & Conferences Film

    • Corporate-Events-and-Conferences-slide-deck

    • Learning Resources

    • Corporate Events & Conferences short quiz to test your knowledge

  • 10

    Sports and Hospitality

    • About the lesson

    • Sports and Hospitality Film

    • Sports-and-hospitality-Slides-

    • Learning Resources

    • Sports and Hospitality short quiz to test your knowledge

  • 11


    • About the lesson

    • Supporting Skills Sponsorship Film

    • Sponsorship-slides

    • Learning Resources

    • Sponsorship short quiz to test your knowledge

  • 12

    Project One

    • About the lesson

    • How to...

    • The Brief

    • Additional Resources

    • Live Launch Project One

    • Project One - Live Project session

  • 13

    Budgeting Introduction

    • About the lesson

    • Budgeting Introduction Film

    • Budgeting Part 1 Slide Deck

    • Learning Resources

    • Budgeting Introduction short quiz to test your knowledge

  • 14

    Budgeting Advanced

    • About the lesson

    • Budgeting Advanced Film

    • Budgeting Advanced short quiz to test your knowledge

  • 15

    Client Relationship

    • About the lesson

    • Client Relationship Film

    • Learning Resources

    • Client Relationship short quiz to test your knowledge

  • 16

    Supplier Management

    • About the lesson

    • Supplier Management Film

    • Learning Resources

    • Supplier Management short quiz to test your knowledge

  • 17

    Venue Management

    • About the lesson

    • Venue Management Film

    • Learning Resources

    • Venue Management short quiz to test your knowledge

  • 18

    Production & Technical

    • About the lesson

    • Production & Technical Film

    • Technical-Production-slide-deck-PART-ONE

    • Technical-Production-slide-deck-PART-TWO

    • Learning Resources

    • Production & Technical short quiz to test your knowledge

  • 19

    Design & Print

    • About the lesson

    • Design and Print for Events Film

    • Deign-and-Print-slides-part-one

    • Deisgn-and-print-slides-part-two

    • Learning Resources

    • Design & Print short quiz to test your knowledge

  • 20

    Social Media Skills

    • About the lesson

    • Social Media Skills Film 1

    • Social Media part 1 ONLINE LECTURE

    • Social Media Skills short quiz to test your knowledge

  • 21

    Interview Skills

    • About the lesson

    • Interview Skills Film

    • Learning Resources

    • PG-Interveiw-skills-slide-deck

  • 22

    Fashion and Private Parties Part 1

    • About the lesson

    • Fashion and Private Parties Film 1

    • Fashion-and-private-parties-part-one

    • Learning Resources

    • Fashion and Private Parties Part 1 short quiz to test your knowledge

  • 23

    Fashion & Private Parties Part 2

    • About the lesson

    • Fashion & Private Parties Film 2

    • Fashion-and-private-parties-part-two-1

    • Learning Resources

    • Fashion & Private Parties Part 2 short quiz to test your knowledge

  • 24


    • About the lesson

    • Festivals Film

    • Festivals-slide-deck-PART-ONE

    • Festivals-slide-deck-PART-TWO

    • Festivals-slide-deck-PART-THREE

    • Festivals-slide-deck-PART-FOUR

    • Learning Resources

    • Festivals short quiz to test your knowledge

  • 25


    • About the lesson

    • Exhibitions Film

    • Learning Resources

    • Exhibitions short quiz to test your knowledge

  • 26

    Presentation and Pitching Skills

    • About the lesson

    • Lecture Video

    • Slide Deck

    • Presentation Skills & Pitching quiz to test your learning

    • Learning Resources

  • 27

    A day in the life...

    • About the lesson

    • A day in the life... Film

    • Learning Resources

  • 28

    Project Two

    • About the lesson

    • Addtitonal Resources

    • How to...

    • The Brief

    • OPG Sept 18 Project Two - Live Clinic

  • 29

    Marketing an Event

    • About the lesson

    • Marketing an Event Film

    • Marketing-an-event-slides-part-one

    • Marketing-an-event-slides-part-two

    • Learning Resources

    • Marketing an Event short quiz to test your knowledge

  • 30

    Experiential Marketing

    • About the lesson

    • Experiential Marketing Film

    • Experiential-marketing-slides-part-one

    • Experiential-marketing-slides-part-two

    • Learning Resources

    • Experiential Marketing short quiz to test your knowledge

  • 31

    Event PR

    • About the lesson

    • Event PR Film

    • Slide-Deck-Public-Relations-and-Events

    • Learning Resources

    • Event PR short quiz to test your knowledge

  • 32

    Risk Management

    • About the lesson

    • Risk Management Film

    • Risk-Management-Slidedeck

    • Learning Resources

    • Risk Management short quiz to test your knowledge

  • 33

    Social Media 2

    • About the lesson

    • Social Media 2 Film

    • Social-Media-Part-2-section-1-slides

    • Social-Media-Part-2-section-2-slides

    • Learning Resources

    • Social Media 2 short quiz to test your knowledge

  • 34

    Project Three

    • About the lesson

    • How To...

    • Online PG Project 3 - EE BAFTA

    • OPG Sept 18 Live Launch Project Three

  • 35

    Fundraising Events

    • About the lesson

    • Fundraising Events Film

    • Learning Resources

    • Fundraising Events short quiz to test your knowledge

  • 36

    Celebrity Events

    • About the lesson

    • Celebrity Events Film

    • PG-Celebrity-Events-Slides

    • Learning Resources

  • 37

    Sustainable Events

    • About the lesson

    • Sustainable Events Film

    • Eco-Friendly-Events

    • Learning Resources

    • Sustainable Events short quiz to test your knowledge

  • 38

    Setting up a Business

    • About the lesson

    • Setting up a Business Film

    • Sept-PG-15-Setting-Up-A-Business-ONLINE

    • Learning Resources

  • 39

    Leadership Skills

    • Leadership Skills Film

    • Learning Resources

  • 40

    Project Four

    • About the lesson

    • How to...

    • The Brief

  • 41

    Exam Revision

    • About the lesson

    • Exam Revision Slides

    • Exam Revision Webinar

    • Learning Resources

  • 42

    The Exam

    • The Exam