Online Postgraduate Diploma in Event Management

Accessible from any smart phone, tablet or computer whenever suits you.

Dedicated Course Director, guided tutorials, practical learning, team projects and regular webinars


OUR COURSES

Live CIM accredited courses
Foundation
Diploma
Degree Alternative
Postgraduate


Online CIM accredited courses
Foundation
Diploma
Postgraduate


Online Masterclasses
Event Essentials
Fundamentals Masterclass
Advanced Masterclass
Technical Production, Print & Design
Setting Up an Event Business
Festival Event Management
Creativity in Events
Venue & Supplier Management
Wedding Planning
Financial Management and Budgeting for Events
The Event Essentials
Risk Management
Corporate Events & Conferences
Fundraising Events
Social Media for Events
Exhibitions


Want to find out more? Click here


About us

  • The Academy was formed to challenge the traditional training offered to event students, raise industry standards and prepare future leaders for a career in the business.
  • We believe that event management needs to be experienced and not just learned to be able to do it well, so we apply Lao Tzu’s approach wherever possible……Tell me I forget, Show me and I remember, Involve me and I understand!
  • All our Founders and Lecturers have worked in the industry, either running their own agencies or leading teams in industry leading agencies or businesses around the world
  • We are uniquely, independently accredited by the Chartered Institute of Marketing
  • We focus purely on event management and so are able to adapt to new trends and apply them on our courses
  • We are the UK market leader, training more students than any other organisation in the UK
  • Our students come from all over the world
  • We work with over 500 event businesses across the UK placing students, providing volunteers and supporting business challenges and are the preferred supplier to some of the largest agencies in the UK.
  • In 2016, to make it easier for people to understand what we do, we changed our name from Ashdown Academy/Eventcourse to The Event Academy.

WHAT WE OFFER TO STUDENTS ON OUR CIM ACCREDITED COURSES

  • UK’s No 1 Trainers in Event Management

    The Event Academy is the No.1 trainer in event management in the UK, with 89% of our students going on to work in the events industry. Created, developed and delivered by agency owners and practitioners who have designed and delivered incredible events throughout the world.

  • Accreditation

    The Chartered Institute of Marketing accredit our CIM (Foundation, Diploma, Degree Alternative and Postgraduate level) courses. Founded in 1911, with a Royal Charter and over 35,000 members and students worldwide, the CIM is recognised throughout the world.

  • Work Ready

    We believe that event courses need to be more than just providing knowledge, they need to prepare you to run an event. Our goal is to arm you with the confidence, information and tools you need to work in the events industry.

  • Webinars

    We hold regular webinars covering all aspects of the event journey. You can join them online or watch recordings when you have the time on our CIM courses.

  • Event Sectors

    Our CIM courses develop skills and prepare you for all the event sectors including: Festivals, Sports, Corporate, Exhibitions, Venues, Weddings, Fashion, Music, Experiential, PR, Parties, Catering, Charity, Marketing.

  • Alumni Membership programme

    You have the opportunity to network and join our membership programme.

  • Lecturers

    All our lecturers are highly experienced event leaders; Directors, Producers, Creatives, Managers and Designers. All of them work in the industry so are up to date with changing trends and what works.

  • Support Team

    We have a Student Services team who are here to answer your questions and help make your learning experience a great one.

  • Access to our Live Courses

    Students studying on our online CIM courses can choose to join our live courses for a couple of key modules as part of this course, just book in with our Student Services team. (currently UK only).

  • Volunteering

    All students on our CIM courses have access to volunteering opportunities for the duration of the course, where you can experience a range of live events and gain the experience you need to get the job you want.

  • Projects

    All our CIM courses have projects based on real business challenges. The Live Diploma and Postgraduate courses have organisations briefing students on real event and marketing challenges. In teams, students create, then pitch full blown solutions to the organisations leaders. Past organisations include the UK Government, Hilton Hotels and EE (cell phone and Internet provider).

  • Placements

    All Postgraduate students on our live course have a placement in the sector of their choice arranged for them

Course curriculum

  • 1

    Introduction

    • Welcome

    • Webinar - Introduction Session with Course Director, Clare Lawrence
  • 2

    💡 Course Resources

    • FAQ's

    • TOTUM Card Information

    • Course Flow

    • Top 50 Agencies

    • The Event Academy Student Agreement

    • Live Lecture Schedule

    • Reading List & Useful Information
  • 3

    Important: Pre Course Admin

    • Registration Form - Please complete this ASAP
  • 4

    Introduction to the Principal and Course Director

    • Your Lecturers!

    • Introduction to your Course Directors Film
  • 5

    The Event Journey

    • Learning Objectives

    • Lecture Video

    • Learning Resources

    • The Event Journey Short Quiz to Test Your Knowledge
  • 6

    Setting Up a Project

    • Learning Objectives

    • Lecture Video

    • Learning Resources

    • Setting Up a Project Short Quiz to Test your Knowledge
  • 7

    Creativity in Events

    • Learning Objectives

    • Lecture Video

    • Learning Resources

    • Creativity in Events short quiz to test your knowledge
  • 8

    Wedding Planning 1

    • Learning Objectives

    • Lecture Video

    • Lecture Slides

    • Learning Resources

    • Wedding Planning 1 short quiz to test your knowledge
  • 9

    Wedding Planning 2

    • Learning Objectives

    • Lecture Video

    • Lecture Slides

    • Learning Resources

    • Wedding Planning 2 short quiz to test your knowledge
  • 10

    Corporate Events & Conferences

    • Learning Objectives

    • Lecture Video

    • Lecture Slides

    • Learning Resources

    • Corporate Events & Conferences short quiz to test your knowledge
  • 11

    Sports and Hospitality

    • Learning Objectives

    • Lecture Video

    • Lecture Slides

    • Learning Resources

    • Sports and Hospitality short quiz to test your knowledge
  • 12

    Sponsorship

    • Learning Objectives

    • Lecture Video

    • Lecture Slides

    • Learning Resources

    • Sponsorship short quiz to test your knowledge
  • 13

    Project One

    • Learning Objectives

    • Project Information

    • The Brief

    • Additional Resources

    • Live Project Clinic
  • 14

    Budgeting Introduction

    • Learning Objectives

    • Lecture Video

    • Lecture Slides

    • Learning Resources

    • Budgeting Introduction short quiz to test your knowledge
  • 15

    Budgeting Advanced

    • Learning Objectives

    • Lecture Video

    • Budgeting Advanced short quiz to test your knowledge
  • 16

    Client Relationship

    • Learning Objectives

    • Lecture Video

    • Learning Resources

    • Client Relationship short quiz to test your knowledge
  • 17

    Supplier Management

    • Learning Objectives

    • Lecture Video

    • Learning Resources

    • Supplier Management short quiz to test your knowledge
  • 18

    Venue Management

    • Learning Objectives

    • Lecture Video

    • Learning Resources

    • Venue Management short quiz to test your knowledge
  • 19

    Production & Technical

    • Learning Objectives

    • Lecture Video

    • Lecture Slides

    • Learning Resources

    • Production & Technical short quiz to test your knowledge
  • 20

    Design & Print

    • Learning Objectives

    • Lecture Video

    • Lecture Slides (1/2)

    • Lecture Slides (2/2)

    • Learning Resources

    • Design & Print short quiz to test your knowledge
  • 21

    Social Media & Digital Marketing

    • Learning Objectives

    • Lecture Video

    • Lecture Slides

    • Learning Resources

    • Social Media & Digital Marketing short quiz to test your knowledge

  • 22

    Interview Skills

    • Learning Objectives

    • Lecture Video

    • Learning Resources

    • PG-Interveiw-skills-slide-deck
  • 23

    Fashion and Private Parties Part 1

    • Learning Objectives

    • Lecture Video

    • Lecture Slides

    • Learning Resources

    • Fashion and Private Parties Part 1 short quiz to test your knowledge
  • 24

    Fashion & Private Parties Part 2

    • Learning Objectives

    • Lecture Video

    • Lecture Slides

    • Learning Resources

    • Fashion & Private Parties Part 2 short quiz to test your knowledge
  • 25

    Festivals

    • Learning Objectives

    • Lecture Video

    • Lecture Slides (1/4)

    • Lecture Slides (2/4)

    • Lecture Slides (3/4)

    • Lecture Slides (4/4)

    • Learning Resources

    • Festivals short quiz to test your knowledge
  • 26

    Exhibitions

    • Learning Objectives

    • Lecture Video

    • Learning Resources

    • Exhibitions short quiz to test your knowledge
  • 27

    Presentation and Pitching Skills

    • Learning Objectives

    • Lecture Video

    • Lecture Slides

    • Presentation Skills & Pitching quiz to test your learning

    • Learning Resources
  • 28

    A Day In The Life...

    • Learning Objectives

    • Lecture Video

    • Learning Resources
  • 29

    Project Two

    • Learning Objectives

    • Project Information

    • The Brief

    • Addtitonal Resources

    • Live Project launch
  • 30

    Marketing an Event

    • Learning Objectives

    • Lecture Video

    • Lecture Slides (1/2)

    • Lecture Slides (2/2)

    • Learning Resources

    • Marketing an Event short quiz to test your knowledge
  • 31

    Experiential Marketing

    • Learning Objectives

    • Lecture Video

    • Lecture Slides (1/2)

    • Lecture Slides (2/2)

    • Learning Resources

    • Experiential Marketing short quiz to test your knowledge
  • 32

    Event PR

    • Learning Objectives

    • Lecture Video

    • Lecture Slides

    • Learning Resources

    • Event PR short quiz to test your knowledge

  • 33

    Risk Management

    • Learning Objectives

    • Lecture Video

    • Lecture Slides

    • Learning Resources

    • Risk Management short quiz to test your knowledge
  • 34

    Project Three

    • Learning Objectives

    • Project Information

    • Project Brief

    • Live Launch
  • 35

    Fundraising Events

    • Learning Objectives

    • Lecture Video

    • Learning Resources

    • Fundraising Events short quiz to test your knowledge
  • 36

    Celebrity Events

    • Learning Objectives

    • Lecture Video

    • Lecture Slides

    • Learning Resources
  • 37

    Sustainable Events

    • Learning Objectives

    • Lecture Video

    • Lecture Slides

    • Learning Resources

    • Sustainable Events short quiz to test your knowledge
  • 38

    Virtual Event Management

    • Learning Objectives

    • Introduction to Virtual Events - Kim Mhyre

    • How Interesting Can Virtual Be? - Kath Goodson

    • Choosing The Right Platform - Jon Coventry

    • Being a Virtual Event Planner - Tim McCleary

    • Going Virtual, What Next? - Nelita Groppa
  • 39

    Setting up a Business

    • Learning Objectives

    • Lecture Video

    • Lecture Slides

    • Learning Resources
  • 40

    Leadership Skills

    • Lecture Video

    • Learning Resources
  • 41

    Project Four

    • Learning Objectives

    • Project Information

    • The Brief

    • Live launch P4
  • 42

    End of Course Survey

    • Feedback Survey
  • 43

    Exam Revision

    • Learning Objectives

    • Exam FAQ's

    • Learning Resources

    • Revision session
  • 44

    What Comes Next

    • Your Future Career - How Event Academy Can Help