The Masterclass provides a comprehensive overview of the use of social media, what it is, what the benefits are, the challenges and the pitfalls as well as how to create accounts and how to use and understand analytics.

Ever wondered what the best time of day to post is and which types of social media are the most appropriate for different events? Social media is a powerful tool for event managers. This Masterclass has been designed to help you understand the role social media plays in events and how to utilise social media and maximise your reach potential. It's not just about marketing, the benefits of social media for events include real time audience engagement, feedback and good customer service.



What You Will Learn:


  • What is social media?

  • History of social media

  • The benefits of social media

  • How to create accounts

  • What works, what doesn’t work

  • Setting yourself S.M.A.R.T. goals

  • Understanding and using analytics

  • Most appropriate types of social media for events

  • Protocol of social media for events

  • Challenges and pitfalls

  • Attributes of blogging



What the Masterclass Contains:

This Masterclass is divided into two lessons with over two hours of learning content.

The numerous downloadable resources are for you to keep and use to help make your next event a success.

Also included are several exercises for you to test your learning and develop your skills.

You get 6-months' access from your date of registration.


Your Lecturer:

With a career that runs the gamut of the creative and digital industries, Natalie has been making her mark in the UK and abroad for the past decade.

As Strategist at Pixeldot, Natalie draws on her experience to help businesses reach their full potential through brand and emergent technology. Spanning the UK, New York and Montpellier, her previous roles include Director of MOHARA, a digital product studio and Curator / Producer of TEDxBrighton, with clients ranging from international banking groups to national public arts organisations.

OUR COURSES

Live CIM accredited courses
Foundation
Diploma
Degree Alternative
Postgraduate

Online CIM accredited courses
Foundation
Diploma
Postgraduate

Online Masterclasses
Technical Production, Print & Design
Setting Up an Event Business
Festival Event Management
Creativity in Events
Venue & Supplier Management
Wedding Planning
Financial Management and Budgeting for Events
The Event Essentials
Risk Management
Corporate Events & Conferences
Fundraising Events
Social Media for Events
Exhibitions


Want to find out more? Click here


About Us

  • The Academy was formed to challenge the traditional training offered to event students, raise industry standards and prepare future leaders for a career in the business.
  • We believe that event management needs to be experienced and not just learned to be able to do it well, so we apply Lao Tzu’s approach wherever possible……Tell me I forget, Show me and I remember, Involve me and I understand!
  • All our Founders and Lecturers have worked in the industry, either running their own agencies or leading teams in industry leading agencies or businesses around the world
  • We are uniquely, independently accredited by the Chartered Institute of Marketing
  • We focus purely on event management and so are able to adapt to new trends and apply them on our courses
  • We are the UK market leader, training more students than any other organisation in the UK
  • Our students come from all over the world
  • We work with over 500 event businesses across the UK placing students, providing volunteers and supporting business challenges and are the preferred supplier to some of the largest agencies in the UK.
  • In 2016, to make it easier for people to understand what we do, we changed our name from Ashdown Academy/Eventcourse to The Event Academy.

WHAT WE OFFER TO STUDENTS ON OUR CIM ACCREDITED COURSES

  • UK’s No 1 Trainers in Event Management

    The Event Academy is the No.1 trainer in event management in the UK, with 89% of our students going on to work in the events industry. Created, developed and delivered by agency owners and practitioners who have designed and delivered incredible events throughout the world.

  • Accreditation

    The Chartered Institute of Marketing accredit our CIM (Foundation, Diploma, Degree Alternative and Postgraduate level) courses. Founded in 1911, with a Royal Charter and over 35,000 members and students worldwide, the CIM is recognised throughout the world.

  • Work Ready

    The Chartered Institute of Marketing accredit our CIM (Foundation, Diploma, Degree Alternative and Postgraduate level) courses. Founded in 1911, with a Royal Charter and over 35,000 members and students worldwide, the CIM is recognised throughout the world.

  • Webinars

    We hold regular webinars covering all aspects of the event journey. You can join them online or watch recordings when you have the time on our CIM courses.

  • Event Sectors

    Our CIM courses develop skills and prepare you for all the event sectors including: Festivals, Sports, Corporate, Exhibitions, Venues, Weddings, Fashion, Music, Experiential, PR, Parties, Catering, Charity, Marketing.

  • Alumni Membership Programme

    You have the opportunity to network and join our membership programme.

  • Lecturers

    All our lecturers are highly experienced event leaders; Directors, Producers, Creatives, Managers and Designers. All of them work in the industry so are up to date with changing trends and what works.

  • Support Team

    We have a Student Services team who are here to answer your questions and help make your learning experience a great one.

  • Access to our Live Courses

    Students studying on our online CIM courses can choose to join our live courses for a couple of key modules as part of this course, just book in with our Student Services team. (currently UK only).

  • Volunteering

    All students on our CIM courses have access to volunteering opportunities for the duration of the course, where you can experience a range of live events and gain the experience you need to get the job you want.

  • Projects

    All students on our CIM courses have access to volunteering opportunities for the duration of the course, where you can experience a range of live events and gain the experience you need to get the job you want.

  • Placements

    All Postgraduate students on our live course have a placement in the sector of their choice arranged for them.

CHARLOTTES STORY

Course curriculum

  • 1

    Social Media Part One

    • About the Lesson

    • Lecture Film

    • Learning Resources

    • Social Media Skills short quiz to test your knowledge

  • 2

    Social Media Part Two

    • About the Lesson

    • Lecture Film

    • Learning Resources

    • Social Media 2 short quiz to test your knowledge
  • 3

    Next Steps

    • Congratulations!

    • Study for an Accredited Course

    • Your Certificate of Achievement