Managing a festival requires specific event management skills and knowledge. Understand how to plan, create, manage and deliver a Festival Event in this specially designed masterclass.

This Masterclass provides a comprehensive overview of Festival Event Management providing you with the knowledge and skills required to deal with the unique challenges that managing a mass participation event can create. In this masterclass you'll learn how to develop effective sales and marketing strategies, the skills and processes needed to manage very large numbers of people and traffic, site security and how to deal with unpredictable weather, headline acts and more!


What You Will Learn:

  • How to create robust sales and marketing strategies

  • The history of festivals and the different types of festival now

  • The skills needed to manage mass participation events

  • Different types of entertainment and attraction to festivals

  • The key permissions, licenses and health and safety requirements

  • How to manage traffic and create good event flows/signage

  • How to deal with congestion and get the most from emergency services, site security

  • Onsite structures, the dos and don'ts

  • How to make the most of your venue and which ones to avoid

  • Headline acts, weather, children and access, staff and volunteers

  • Queues, pinch points, flow of traffic and users

  • How to set up and how to break down

  • How to make the most of final briefings and walk-throughs

What the Masterclass Contains:

The lesson in this Masterclass contains two films and a slide deck that have been carefully crafted by event professionals.

There are numerous downloadable resources for you to keep and use after you complete the course.

Also included are several exercises for you to test your learning and develop your skills.

You get 6-months' access from your date of registration.

Your Lecturer:

Alex is a highly respected and seasoned event director with over 15 years' experience, specialising in large live events. Alex has used her specialist experience to help many other event professionals start their own festival businesses.


Live CIM accredited courses
Degree Alternative

Online CIM accredited courses

Online Masterclasses
Technical Production, Print & Design
Setting Up an Event Business
Festival Event Management
Creativity in Events
Venue & Supplier Management
Wedding Planning
Financial Management and Budgeting for Events
The Event Essentials
Risk Management
Corporate Events & Conferences
Fundraising Events
Social Media for Events

Want to find out more? Click here

About Us

  • The Academy was formed to challenge the traditional training offered to event students, raise industry standards and prepare future leaders for a career in the business.
  • We believe that event management needs to be experienced and not just learned to be able to do it well, so we apply Lao Tzu’s approach wherever possible……Tell me I forget, Show me and I remember, Involve me and I understand!
  • All our Founders and Lecturers have worked in the industry, either running their own agencies or leading teams in industry leading agencies or businesses around the world
  • We are uniquely, independently accredited by the Chartered Institute of Marketing
  • We focus purely on event management and so are able to adapt to new trends and apply them on our courses
  • We are the UK market leader, training more students than any other organisation in the UK
  • Our students come from all over the world
  • We work with over 500 event businesses across the UK placing students, providing volunteers and supporting business challenges and are the preferred supplier to some of the largest agencies in the UK.
  • In 2016, to make it easier for people to understand what we do, we changed our name from Ashdown Academy/Eventcourse to The Event Academy.


  • UK’s No 1 Trainers in Event Management

    The Event Academy is the No.1 trainer in event management in the UK, with 89% of our students going on to work in the events industry. Created, developed and delivered by agency owners and practitioners who have designed and delivered incredible events throughout the world.

  • Accreditation

    The Chartered Institute of Marketing accredit our CIM (Foundation, Diploma, Degree Alternative and Postgraduate level) courses. Founded in 1911, with a Royal Charter and over 35,000 members and students worldwide, the CIM is recognised throughout the world.

  • Work Ready

    We believe that event courses need to be more than just providing knowledge, they need to prepare you to run an event. Our goal is to arm you with the confidence, information and tools you need to work in the events industry.

  • Webinars

    We hold regular webinars covering all aspects of the event journey. You can join them online or watch recordings when you have the time on our CIM courses.

  • Event Sectors

    Our CIM courses develop skills and prepare you for all the event sectors including: Festivals, Sports, Corporate, Exhibitions, Venues, Weddings, Fashion, Music, Experiential, PR, Parties, Catering, Charity, Marketing.

  • Alumni Membership Programme

    You have the opportunity to network and join our membership programme.

  • Lecturers

    All our lecturers are highly experienced event leaders; Directors, Producers, Creatives, Managers and Designers. All of them work in the industry so are up to date with changing trends and what works.

  • Support Team

    We have a Student Services team who are here to answer your questions and help make your learning experience a great one.

  • Access to our Live Courses

    Students studying on our online CIM courses can choose to join our live courses for a couple of key modules as part of this course, just book in with our Student Services team. (currently UK only).

  • Volunteering

    All students on our CIM courses have access to volunteering opportunities for the duration of the course, where you can experience a range of live events and gain the experience you need to get the job you want.

  • Projects

    All students on our CIM courses have access to volunteering opportunities for the duration of the course, where you can experience a range of live events and gain the experience you need to get the job you want.

  • Placements

    All Postgraduate students on our live course have a placement in the sector of their choice arranged for them.


Course curriculum

  • 1


    • About this Masterclass

  • 2


    • Lecture Film

    • Lecture Film Slide Decks

    • Festivals Teaching Webinar

    • Learning Resources

  • 3

    Festivals Quiz - Test your Knowledge!

    • Festivals Quiz - Test your Knowledge

  • 4

    Next Steps

    • Congratulations!

    • Study for an Accredited Course

    • Your Certificate of Achievement