Want to be more creative with your events but not sure how?

This Masterclass will give you the confidence to tackle more creative event challenges teaching you some of the tricks and techniques that will help you generate creativity in your events, be they private parties, conferences, festivals, weddings, sporting or charity fundraising events. You will become more familiar with the creative process, discover the skills of brainstorming and take inspiration from a variety of creative events. This masterclass will help unlock the creativity within and around every successful event planner.



 

What You Will Learn:


  • Understand the different perspectives and backgrounds to creativity

  • Gain confidence in taking on creative event challenges

  • Learn the fundamental processes to drive creativity

  • Work through objectives to ensure that your Creativity is on brief

  • Discover the core skills and processes of running effective ‘brainstorms’

  • Become familiar with rating and distilling ideas and measuring them against objectives

  • Get inspired by ideas from some of our experts and our team

  • Get stuck into a creative brief and learn some of the shortcuts

  • Hear about some of the current creative events that you can be inspired by




What the Masterclass Contains:

As well as enhancing your creativity, the lessons in this Masterclass serve as a guide to help you enact successful projects, with two specialised films serving as the backbone of the course.

There are a number of downloadable resources for you to keep and use after you complete the Masterclass.

Also included are several exercises for you to test your learning and develop your skills.

You get 6-months' access from your date of registration.


Your Lecturer:

Lorne founded and led one of the UK’s most creative experiential agencies. With direct experience of generating and facilitating creative solutions to live experience challenges, Lorne still works for a wide range of both corporate and private event clients. 

OUR COURSES

Live CIM accredited courses
Foundation
Diploma
Degree Alternative
Postgraduate

Online CIM accredited courses
Foundation
Diploma
Postgraduate

Online Masterclasses
Technical Production, Print & Design
Setting Up an Event Business
Festival Event Management
Creativity in Events
Venue & Supplier Management
Wedding Planning
Financial Management and Budgeting for Events
The Event Essentials
Risk Management
Corporate Events & Conferences
Fundraising Events
Social Media for Events
Exhibitions


Want to find out more? Click here


About Us

  • The Academy was formed to challenge the traditional training offered to event students, raise industry standards and prepare future leaders for a career in the business.
  • We believe that event management needs to be experienced and not just learned to be able to do it well, so we apply Lao Tzu’s approach wherever possible……Tell me I forget, Show me and I remember, Involve me and I understand!
  • All our Founders and Lecturers have worked in the industry, either running their own agencies or leading teams in industry leading agencies or businesses around the world
  • We are uniquely, independently accredited by the Chartered Institute of Marketing
  • We focus purely on event management and so are able to adapt to new trends and apply them on our courses
  • We are the UK market leader, training more students than any other organisation in the UK
  • Our students come from all over the world
  • We work with over 500 event businesses across the UK placing students, providing volunteers and supporting business challenges and are the preferred supplier to some of the largest agencies in the UK.
  • In 2016, to make it easier for people to understand what we do, we changed our name from Ashdown Academy/Eventcourse to The Event Academy.

WHAT WE OFFER TO STUDENTS ON OUR CIM ACCREDITED COURSES

  • UK’s No 1 Trainers in Event Management

    The Event Academy is the No.1 trainer in event management in the UK, with 89% of our students going on to work in the events industry. Created, developed and delivered by agency owners and practitioners who have designed and delivered incredible events throughout the world.

  • Accreditation

    The Chartered Institute of Marketing accredit our CIM (Foundation, Diploma, Degree Alternative and Postgraduate level) courses. Founded in 1911, with a Royal Charter and over 35,000 members and students worldwide, the CIM is recognised throughout the world.

  • Work Ready

    The Chartered Institute of Marketing accredit our CIM (Foundation, Diploma, Degree Alternative and Postgraduate level) courses. Founded in 1911, with a Royal Charter and over 35,000 members and students worldwide, the CIM is recognised throughout the world.

  • Webinars

    We hold regular webinars covering all aspects of the event journey. You can join them online or watch recordings when you have the time on our CIM courses.

  • Event Sectors

    Our CIM courses develop skills and prepare you for all the event sectors including: Festivals, Sports, Corporate, Exhibitions, Venues, Weddings, Fashion, Music, Experiential, PR, Parties, Catering, Charity, Marketing.

  • Alumni Membership Programme

    You have the opportunity to network and join our membership programme.

  • Lecturers

    All our lecturers are highly experienced event leaders; Directors, Producers, Creatives, Managers and Designers. All of them work in the industry so are up to date with changing trends and what works.

  • Support Team

    We have a Student Services team who are here to answer your questions and help make your learning experience a great one.

  • Access to our Live Courses

    Students studying on our online CIM courses can choose to join our live courses for a couple of key modules as part of this course, just book in with our Student Services team. (currently UK only).

  • Volunteering

    All students on our CIM courses have access to volunteering opportunities for the duration of the course, where you can experience a range of live events and gain the experience you need to get the job you want.

  • Projects

    All students on our CIM courses have access to volunteering opportunities for the duration of the course, where you can experience a range of live events and gain the experience you need to get the job you want.

  • Placements

    All Postgraduate students on our live course have a placement in the sector of their choice arranged for them.

CHARLOTTES STORY

Course curriculum