Learn how to organise successful corporate events and conferences with this comprehensive two-hour masterclass.

Delivering a corporate event or conference can be a complex, highly pressured challenge, this Masterclass will ensure that you’ve not only covered all the bases but have the confidence to create a successful end product, on budget and with the minimum of stress.

Learn the discipline of corporate event and conference management, including objective setting, how to engage audiences, budgeting, conference formats, measurement and ROI, ‘leading’ as a corporate event manager, handling procurement and the importance of the event cycle.  This masterclass is designed to provide you with the key elements to deliver a successful, creative corporate event experience.



 

What You Will Learn:


  • The difference between event content, networking and incentivising / rewards

  • Objective setting for corporate events

  • Developing a corporate event Programme

  • Engaging the audience

  • Using creativity

  • The importance of a corporate event cycle

  • Budgeting, creating and managing a financial forecast

  • Dealing with Procurement

  • Understanding different Conference formats

  • Managing all the elements

  • Return on Investment

  • Measurement and feedback

  • The role of a corporate event manager

  • Event Management – the ultimate team sport.




What the Masterclass Contains:

This Masterclass consists of one lesson with two hours of learning content, including a specially crafted lecture film.

There are 11 downloadable resources for you to keep and use, covering topics from corporate sponsorship to audience engagement.

Also included are several exercises for you to test your learning and develop your skills.

You get 6-months' access from your date of registration.


Your Lecturer:

Rosie has over 15 years of experience in the corporate event world.  Following an early event career in Australia, working on global events including the Sydney Olympics, Rosie has for the past decade been based in the UK, producing a wide variety of projects including large scale conferences, C-suite events and corporate engagement programmes. 

OUR COURSES

Live CIM accredited courses
Foundation
Diploma
Degree Alternative
Postgraduate

Online CIM accredited courses
Foundation
Diploma
Postgraduate

Online Masterclasses
Technical Production, Print & Design
Setting Up an Event Business
Festival Event Management
Creativity in Events
Venue & Supplier Management
Wedding Planning
Financial Management and Budgeting for Events
The Event Essentials
Risk Management
Corporate Events & Conferences
Fundraising Events
Social Media for Events
Exhibitions


Want to find out more? Click here


About Us

  • The Academy was formed to challenge the traditional training offered to event students, raise industry standards and prepare future leaders for a career in the business.
  • We believe that event management needs to be experienced and not just learned to be able to do it well, so we apply Lao Tzu’s approach wherever possible……Tell me I forget, Show me and I remember, Involve me and I understand!
  • All our Founders and Lecturers have worked in the industry, either running their own agencies or leading teams in industry leading agencies or businesses around the world
  • We are uniquely, independently accredited by the Chartered Institute of Marketing
  • We focus purely on event management and so are able to adapt to new trends and apply them on our courses
  • We are the UK market leader, training more students than any other organisation in the UK
  • Our students come from all over the world
  • We work with over 500 event businesses across the UK placing students, providing volunteers and supporting business challenges and are the preferred supplier to some of the largest agencies in the UK.
  • In 2016, to make it easier for people to understand what we do, we changed our name from Ashdown Academy/Eventcourse to The Event Academy.

WHAT WE OFFER TO STUDENTS ON OUR CIM ACCREDITED COURSES

  • UK’s No 1 Trainers in Event Management

    The Event Academy is the No.1 trainer in event management in the UK, with 89% of our students going on to work in the events industry. Created, developed and delivered by agency owners and practitioners who have designed and delivered incredible events throughout the world.

  • Accreditation

    The Chartered Institute of Marketing accredit our CIM (Foundation, Diploma, Degree Alternative and Postgraduate level) courses. Founded in 1911, with a Royal Charter and over 35,000 members and students worldwide, the CIM is recognised throughout the world.

  • Work Ready

    The Chartered Institute of Marketing accredit our CIM (Foundation, Diploma, Degree Alternative and Postgraduate level) courses. Founded in 1911, with a Royal Charter and over 35,000 members and students worldwide, the CIM is recognised throughout the world.

  • Webinars

    We hold regular webinars covering all aspects of the event journey. You can join them online or watch recordings when you have the time on our CIM courses.

  • Event Sectors

    Our CIM courses develop skills and prepare you for all the event sectors including: Festivals, Sports, Corporate, Exhibitions, Venues, Weddings, Fashion, Music, Experiential, PR, Parties, Catering, Charity, Marketing.

  • Alumni Membership Programme

    You have the opportunity to network and join our membership programme.

  • Lecturers

    All our lecturers are highly experienced event leaders; Directors, Producers, Creatives, Managers and Designers. All of them work in the industry so are up to date with changing trends and what works.

  • Support Team

    We have a Student Services team who are here to answer your questions and help make your learning experience a great one.

  • Access to our Live Courses

    Students studying on our online CIM courses can choose to join our live courses for a couple of key modules as part of this course, just book in with our Student Services team. (currently UK only).

  • Volunteering

    All students on our CIM courses have access to volunteering opportunities for the duration of the course, where you can experience a range of live events and gain the experience you need to get the job you want.

  • Projects

    All students on our CIM courses have access to volunteering opportunities for the duration of the course, where you can experience a range of live events and gain the experience you need to get the job you want.

  • Placements

    All Postgraduate students on our live course have a placement in the sector of their choice arranged for them.

CHARLOTTES STORY

Course curriculum