Intensive Diploma in Event Management

practical & engaging full-time course

Multiple industry lecturers, venue visits & project

Access to online pre-work

Accredited by



Live CIM accredited courses
Degree Alternative

Online CIM accredited courses

Online Masterclasses
Technical Production, Print & Design
Setting Up an Event Business
Festival Event Management
Creativity in Events
Venue & Supplier Management
Wedding Planning
Financial Management and Budgeting for Events
The Event Essentials
Risk Management
Corporate Events & Conferences
Fundraising Events
Social Media for Events

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About us

  • The Academy was formed to challenge the traditional training offered to event students, raise industry standards and prepare future leaders for a career in the business.
  • We believe that event management needs to be experienced and not just learned to be able to do it well, so we apply Lao Tzu’s approach wherever possible……Tell me I forget, Show me and I remember, Involve me and I understand!
  • All our Founders and Lecturers have worked in the industry, either running their own agencies or leading teams in industry leading agencies or businesses around the world
  • We are uniquely, independently accredited by the Chartered Institute of Marketing
  • We focus purely on event management and so are able to adapt to new trends and apply them on our courses
  • We are the UK market leader, training more students than any other organisation in the UK
  • Our students come from all over the world
  • We work with over 500 event businesses across the UK placing students, providing volunteers and supporting business challenges and are the preferred supplier to some of the largest agencies in the UK.
  • In 2016, to make it easier for people to understand what we do, we changed our name from Ashdown Academy/Eventcourse to The Event Academy.


  • UK’s No 1 Trainers in Event Management

    The Event Academy is the No.1 trainer in event management in the UK, with 89% of our students going on to work in the events industry. Created, developed and delivered by agency owners and practitioners who have designed and delivered incredible events throughout the world.

  • Accreditation

    The Chartered Institute of Marketing accredit our CIM (Foundation, Diploma, Degree Alternative and Postgraduate level) courses. Founded in 1911, with a Royal Charter and over 35,000 members and students worldwide, the CIM is recognised throughout the world.

  • Work Ready

    We believe that event courses need to be more than just providing knowledge, they need to prepare you to run an event. Our goal is to arm you with the confidence, information and tools you need to work in the events industry.

  • Webinars

    We hold regular webinars covering all aspects of the event journey. You can join them online or watch recordings when you have the time on our CIM courses.

  • Event Sectors

    Our CIM courses develop skills and prepare you for all the event sectors including: Festivals, Sports, Corporate, Exhibitions, Venues, Weddings, Fashion, Music, Experiential, PR, Parties, Catering, Charity, Marketing.

  • Alumni membership programme

    You have the opportunity to network and join our membership programme.

  • Lecturers

    All our lecturers are highly experienced event leaders; Directors, Producers, Creatives, Managers and Designers. All of them work in the industry so are up to date with changing trends and what works.

  • Support Team

    All our lecturers are highly experienced event leaders; Directors, Producers, Creatives, Managers and Designers. All of them work in the industry so are up to date with changing trends and what works.

  • Access to our live courses

    Students studying on our online CIM courses can choose to join our live courses for a couple of key modules as part of this course, just book in with our Student Services team. (currently UK only).

  • Volunteering

    All students on our CIM courses have access to volunteering opportunities for the duration of the course, where you can experience a range of live events and gain the experience you need to get the job you want.

  • Projects

    All our CIM courses have projects based on real business challenges. The Live Diploma and Postgraduate courses have organisations briefing students on real event and marketing challenges. In teams, students create, then pitch full blown solutions to the organisations leaders. Past organisations include the UK Government, Hilton Hotels and EE (cell phone and Internet provider).

  • Placements

    All Postgraduate students on our live course have a placement in the sector of their choice arranged for them.

Course curriculum

  • 1


    • Welcome from the Principal

    • Meet your Course Director

    • FAQ's

    • Registration Form - Please complete this ASAP

    • Upload your Photo

    • Your Community Page

    • Where to go for answers and support?

    • Event Academy Social Media Access

    • TOTUM Card & Council Tax

  • 2


    • Information

  • 3


    • Course Link

  • 4

    Course Resources

    • Course Resources

  • 5

    Supplementary Learning Module: Leadership

    • Learning Objectives

    • Lecture Video

    • Lecture Slides

  • 6

    Supplementary Module: Social Media

    • Learning Objectives

    • Lecture Video

    • Lecture Slides

    • Learning Resources

  • 7

    Supplementary Module: Sustainable Events

    • Learning Objectives

    • Lecture Video

    • Lecture Slides

    • Learning Resources

  • 8

    Supplementary Module: Sports, Sponsorship & Hospitality

    • Learning Objectives

    • Lecture Video

    • Lecture Slides

    • Learning Resources

  • 9

    Introduction Lecture

    • Lecture Information

  • 10

    Strategic Planning

    • Learning Objectives

    • Ted Talk - Success in Setting the Right Goals

  • 11

    Budgeting & Documentation

    • Learning Objectives

  • 12

    Operational Planning

    • Learning Objectives

    • About Riders

  • 13

    Creativity in Events

    • Learning Objectives

  • 14


    • Learning Objectives

  • 15

    Celebrity & PR

    • Learning Objectives

  • 16

    Experiential Marketing

    • Learning Objectives

  • 17

    Virtual Events

    • Learning Objectives

  • 18

    Production & Risk

    • Learning Objectives

  • 19

    Corporate Events

    • Learning Objectives

  • 20

    Fundraising Events

    • Learning Objectives

  • 21

    Pitching & Presenting

    • Learning Objectives

  • 22

    Career Pathways

    • Learning Objectives

    • Lecture Video 1

    • Lecture Video 2

    • Lecture Video 3