Practical & engaging full-time course in virtual classroom

Learn all the fundamentals needed to run an event

Apply your skills as you go on team based project

Accredited by


Live and Virtual CIM accredited courses
Degree Alternative

Online CIM accredited courses

Online Masterclasses
Event Academy Essentials Course
Event Academy Advanced Course
Technical Production, Print & Design
Setting Up an Event Business
Festival Event Management
Creativity in Events
Venue & Supplier Management
Wedding Planning
Financial Management and Budgeting for Events
The Event Essentials
Risk Management
Corporate Events & Conferences
Fundraising Events
Social Media for Events

Want to find out more? Click here

About us

  • The Academy was formed to challenge the traditional training offered to event students, raise industry standards and prepare future leaders for a career in the business.
  • We believe that event management needs to be experienced and not just learned to be able to do it well, so we apply Lao Tzu’s approach wherever possible……Tell me I forget, Show me and I remember, Involve me and I understand!
  • All our Founders and Lecturers have worked in the industry, either running their own agencies or leading teams in industry leading agencies or businesses around the world
  • We are uniquely, independently accredited by the Chartered Institute of Marketing
  • We focus purely on event management and so are able to adapt to new trends and apply them on our courses
  • We are the UK market leader, training more students than any other organisation in the UK
  • Our students come from all over the world
  • We work with over 500 event businesses across the UK placing students, providing volunteers and supporting business challenges and are the preferred supplier to some of the largest agencies in the UK.
  • In 2016, to make it easier for people to understand what we do, we changed our name from Ashdown Academy/Eventcourse to The Event Academy.

Icon & text

  • UK’s No 1 Trainers in Event Management

    The Event Academy is the No.1 trainer in event management in the UK, with 89% of our students going on to work in the events industry. Created, developed and delivered by agency owners and practitioners who have designed and delivered incredible events throughout the world.

  • Accreditation

    The Chartered Institute of Marketing accredit our CIM (Foundation, Diploma, Degree Alternative and Postgraduate level) courses. Founded in 1911, with a Royal Charter and over 35,000 members and students worldwide, the CIM is recognised throughout the world.

  • Work

    We believe that event courses need to be more than just providing knowledge, they need to prepare you to run an event. Our goal is to arm you with the confidence, information and tools you need to work in the events industry.

  • Webinars

    We hold regular webinars covering all aspects of the event journey. You can join them online or watch recordings when you have the time on our CIM courses.

  • Event Sectors

    Our CIM courses develop skills and prepare you for all the event sectors including: Festivals, Sports, Corporate, Exhibitions, Venues, Weddings, Fashion, Music, Experiential, PR, Parties, Catering, Charity, Marketing.

  • Alumni Networking

    You have the opportunity to network with like-minded individuals, alumni and experts.

  • Lecturers

    All our lecturers are highly experienced event leaders; Directors, Producers, Creatives, Managers and Designers. All of them work in the industry so are up to date with changing trends and what works.

  • Support Team

    We have a Student Services team who are here to answer your questions and help make your learning experience a great one.

  • Access to our Live Courses

    Students studying on our online CIM courses can choose to join our live courses for a couple of key modules as part of this course, just book in with our Student Services team. (currently UK only).

  • Volunteering

    All students on our CIM courses have access to volunteering opportunities for the duration of the course, where you can experience a range of live events and gain the experience you need to get the job you want.

  • Projects

    All our CIM courses have projects based on real business challenges. The Live Diploma and Postgraduate courses have organisations briefing students on real event and marketing challenges. In teams, students create, then pitch full blown solutions to the organisations leaders. Past organisations include the UK Government, Hilton Hotels and EE (cell phone and Internet provider).

  • Placements

    All Postgraduate students on our live and virtual course have a placement in the sector of their choice arranged for them.

Course curriculum

  • 1

    All You Need To Know

    • Welcome from the Principal

    • Meet your Course Director

    • First Day Joining Instructions

    • Registration Form - Please complete this ASAP

    • Upload your Photo

    • FAQ's

    • Communications - Where to go for answers and support

    • Your Community Page

    • Event Academy Social Media Access

  • 2


    • Venue Details

    • The October Gallery

  • 3

    Course Resources

    • Reading List & Useful Information

    • The Event Academy Discipline Policy

    • Certificate Course Mark Breakdown

  • 4

    The Event Journey (supplementary learning)

    • About The Lesson

    • Lecture Film

    • Lecture Slide Deck

    • Learning Resources

  • 5

    Budgeting (supplementary learning)

    • About The Lesson

    • Budgeting Part 1

    • Budgeting Part 1 Slide Deck

    • Budgeting Part 2

    • Learning Resources

  • 6

    Virtual Event Management (supplementary learning)

    • Learning Objectives

    • Introduction to Virtual Events - Kim Mhyre

    • How Interesting Can Virtual Be? - Kath Goodson

    • Choosing The Right Platform - Jon Coventry

    • Being a Virtual Event Planner - Tim McCleary

    • Going Virtual, What Next? - Nelita Groppa

  • 7

    Day 1 - Introduction to Events & Documentation

    • About the Lesson

  • 8

    The Project

    • Certificate Project Brief

  • 9

    Day 2 - Event Logistics

    • About the Lesson

  • 10

    Day 3 - Marketing & Creativity in Events

    • About the Lesson

  • 11

    Day 4 - Production

    • About the Lesson